Reflection: Week 9 [Wednesday]

The Merchants of Cool has been previously discussed here on the blog earlier in the quarter. By tapping into the youth market through market research targeting youth trends and belief systems, retrieving information to adapt and stay ahead of the curve. It is a commercial corporate mindset that is highly influential yet still remarkably unseen to the common person.

The "mook" and the "midriff" still permeate our culture in highly influential ways. And even though Britney Spears has moved from singing "Crazy" with bare midriff to literally being crazy, the midriff is still going strong. Amy brought up the fact that women today are dealing with body image at unseen levels. Check out her cause Beauty From Within if you'd like to read more about the issue.